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Why Everything You Know About Succeeding In Business Is Wrong...

By Robert Scheinfeld
Creator of
The 11th Element

Why do we need another element for business success?
Dozens of books have been written outlining the ten
traditional elements, those very real but sometimes
difficult to verbalize components the experts say are
part of any successful venture. While these have
nothing to do with capitalization, expenditures, cost
of goods, sales, marketing or team-building, they
certainly can be important.

The ten elements I'm talking about are desire, belief,
the law of attraction, goal setting, modeling, creating
clear and detailed plans, taking massive action now,
persistence, visualization, and affirmations.
But they're
all missing the one ingredient that's absolutely essential
for the creation of business success and wealth-the
11th Element that, when managed correctly, virtually
guarantees success.

Let's look at each one more closely so we can see why
they don't work.

Element 1: Desire

The experts tell us it takes a burning desire to
achieve wealth and success. Not necessarily. A lot of
people with burning desire go down in flames and others
without it succeed to their own amazement. J.K.
Rowling, author of the Harry Potter books, has made
publishing history without any burning desire to be a
billionaire. She only wanted to earn enough money to
support herself and her baby. Wendy's Dave Thomas only
planned to run three or four restaurants in Columbus,
Ohio, not a nationwide franchise. Sam Walton wasn't
planning one of America's largest corporations when he
opened his little discount store. Desire must be aligned
with your life purpose and mission to have an impact.

Element 2: Belief

"Whatever you believe becomes your reality." That
experts' viewpoint is disproved everyday. We've all
known people who firmly believed in their potential for
success and still fell flat in the process. Like
desire, belief is often a component, but it's not

Element 3: The Law of Attraction

You'll find this "law" in multiple forms throughout
business and self-development literature. The premise
is that the people and situations you attract are in
harmony with your dominant thoughts. In other words,
if you think you're going to be rich and famous, you'll
naturally attract the people and opportunities that
will make it happen. If that were true - and if it's a
law, it must be true all the time - then everyone would
be rich and famous. It takes a lot more than dominant
thoughts to be a success.

Element 4: Goal Setting

Set goals, review them daily, and success will follow -
wouldn't it be nice if it were that easy? Your goals
are congruent with your life mission and you ask for
help from your Inner CEO, the internal guidance system
that helps you attain your goals based on their
relevance to your mission and purpose. Otherwise,
going after what you think you want in your conscious
mind may focus you in the wrong direction. This
explains why goals are so often unattainable.

Element 5: Modeling

This suggested shortcut to success advises we find
someone who's doing what we want to do and copy them.
Sounds simple enough, until you realize that it's
almost impossible to find out what someone else really
did to become successful because either they don't know,
don't remember, or won't tell you.

Historically, the most successful people have broken
the pattern not followed it. Michael Dell of Dell
Computers said, "We learned the importance of ignoring
conventional wisdom and doing things our way."
Billionaire J. Paul Getty wrote, "Try being a
nonconformist for a change. Be an individualist - and
an individual. You'll be amazed at how much faster
you'll 'get ahead.'" Copycats often come in second.
Instead, pick and choose distinct aspects of successful
people's actions and adapt them to work for you in new
and creative ways.

Element 6: Create a Clear and Detailed Plan

Plans are important and all successful businesses have
them, but working with only our conscious minds, we
don't have enough information about our life purposes
and mission to develop workable plans. Furthermore,
flexibility is vital because even the best plans are
changed by circumstances.

Am I suggesting that you don't make plans? Of course
not! I'm saying that your chance for success will be
greater if your plans come from the combined effort of
you and your Inner CEO.

Element 7: Take Massive Action Now!

We're urged to not waste another minute. Immediate
action is the key. The truth is, "timing is
everything." When I was looking for an agent for my
book, "The 11th Element: Unlocking Your Master Blueprint
For Wealth and Success," it took two frustrating years
to find just the right agent and publisher who
understood my message and cheered me on. If I'd
followed the "Take Massive Action Now!" Theorists, I
might have ended up in a very different place. Take
the time tap into to your invisible network and listen
to your Inner CEO.

Element 8: Persistence

Study the lives of wealthy and successful people and
you'll find plenty of examples where persistence paid
off. However, for every example of persistence leading
to success you'll find thousands of instances where it
led to nothing but failure and disillusionment.
Persistence only works when you're correctly aligned
with your mission and purpose. Aim instead to be
appropriately persistent, sticking to the path when
you're properly aligned and backing off when you're not.

Element 9: Visualization

Visualizing what you want won't bring you wealth and
success because without drawing on the 11th Element
resources, your picture is going to be limited and
ineffective. Pictures are open to interpretation.
What you're visualizing and what your Inner CEO is
seeing may be worlds apart so you don't get what you
really wanted. And the results you're visualizing may
not be in alignment with your purpose and mission, so
your Inner CEO may not approve them.

Element 10: Affirmations

In theory, if we consistently write or speak clear,
short, present tense descriptions of our goals, they
will become reality. If this is true, why do
affirmations fail so often? What happens is your Inner
CEO hears you say, "I make $10,000 a month," and since
there's no question and no request for help, there's no
reason to tap into the invisible network to help you get
the desired result.

**The 11th Element**

The 11th Element is a simple system for creating
consistent breakthroughs. You can apply it to produce
extraordinary results, quickly, easily and with much
more fun, no matter how large or small your goals. It
brings your Inner CEO into play and gives you the
optimum access to the invisible network that will
provide the answers and direction you seek. It gives
power to the 10 traditional elements giving you the
ability, through the various techniques, to tap
directly into the invisible network and produce stellar

So while none of the traditional 10 elements works by
itself, together with the 11th Element system you have
an unbeatable template for success.

To learn more about The 11th Element, the invisible
network, your "Inner CEO" and how you can apply my system
to create extraordinary results, in less time, with less
effort and much more fun, visit:
The 11th Element

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