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Greatest Motivational Technique of All Time
Excerpt from A
Touch of Greatness
Ivy Lee used to be a consultant in New York City. Hs regular clients were
Rockefeller, Morgan, Carnegie, the Du Ponts and other big shots.
One day Charlie Schwab of the Bethlehem Steel Co. asked Lee about his
services. Lee outlined them briefly ending with the statement, "With
our services you'll know how to manage better.
"HELL!" shouted Schwab. "I'm not managing as well now as
I know how. What we need around here is not more "knowing" but
not more knowledge, but more action. If you
can only show us how to do half the things we already know we ought to
do ...show us how to "GET THINGS DONE" ...I'll gladly engage
your services at any price."
"You're on," answered Lee. "I can give you a lesson in
20 minutes that will help you get more done tomorrow." "O.K."
agreed Schwab. "I have just about 20 minutes before train time. What's
Lee pulled out a 3 x 5 filing card, handed it to Schwab and told him.
"Spend 10 minutes every evening before retiring reviewing the day's
work. Ask yourself, "What did I forget, neglect or foul up? What
specific steps can I take to prevent these foul ups in the future? What
can I do to improve on today's work? Then spend 5 more minutes writing
on this card the six things you need most to get done tomorrow."
That took 8 minutes. "Now," said Lee, "Number them in the
order of their importance." Three more minutes passed.
said Lee, "Put this card in your pocket and the first thing tomorrow
morning, look at item 1 and start working on it. Look at item 1 every
hour on the hour until you've finished it. Then tackle No. 2 the same
way. Then No. 3. Do this until quitting time. As you finish each task,
cross it off."
be concerned if you've only finished two or three, or even if you haven't
finished No. 1. You'll be working on the most important. The rest can
wait. If you can't finish all with this method, you can't with any other
method either, and without this method, you'd probably never even decide
which are most important."
"Before making up your next day's list transfer all your unfinished
items to it. Spend the last 5 minutes every day making up a "must
list" of the next day's most urgent tasks. After you've tried this
method, have your key employees try it. Test it for as long as you like,
and Len send me a check for what you think it's worth. Schwab sent Lee
a check for $25,000 saying:
innocent looking little lesson is the most practical lesson I ever learned
in all my life. It motivated me to make a phone call I had put off 9
months. That phone call brought me an order for steel beams that netted
me 2 million dollars. I explained this humble lesson to all my executives.
That did more to make the Bethlehem Steel Co. the world's largest independent
steel producer, than all the meetings I held with my high-salaried executives."
like most great men learn, that the simplest ideas are often the greatest
in getting results. This plain little lesson is so plain looking and so
plain sounding that many average people won't even try it. It's so plain
that its results are almost unbelievable. But it has turned more little
shots into BIG SHOTS than any "secret of success," or any high
priced "motivation courses". It tops all methods of turning
"ordinary" fellows into "extraordinary" producers.
If you think I'm claiming too much for this humble little lesson, let's
look at what bigger and wiser men have said about it.
Walter Chrysler said, "I never started producing until I engaged
a taskmaster ...a written list of things to be done every day."
Henry Ford said, "No executive is worthy of the name unless he works
to a written schedule."
wouldn't hire a senior executive who didn't have the HABIT of scheduling
his tasks in WRITING. Ditto Thomas Watson and Lord Northcliffe.
Both Dr. Charles and Dr. William Mayo of the Mayo Clinic ended their day's
work with WRITTEN lists for the next day's work. Ditto Clifford Holland
of Holland Tunnel Fame, Fred Ecker, president of Metropolitan Life daily
uses a pad which he heads, "to be done today."
Thousands of other big men in business, industry, banking, education,
selling, and other fields, have placed this method at the top of the list
of "habits that make for success".
You'll find big producers everywhere, probably in your own company, use
some adaptation of this method. For GETTING THINGS DONE, it beats all
the fancy, high sounding, and high priced systems ever invented.
So let's get up your "must list" right away, while it's on your
mind. It'll only take 5 minutes. And it might mark the turning point in
your life as it did for many others. Since, in seeking success, the hardest
part is always the start; a thing begun is more than half done.
Tomorrow buy yourself a dozen packs, a couple hundred cards. Use one every
day for the rest of your life. No, that's not so difficult. You'll be
surprised how quickly the habit will grow into an interesting game ...and
the MOST PROFITABLE GAME YOU'LL EVER PLAY.
Would you like to hire a dynamic, super duper assistant who never forgets,
to remind you, prod you, spur you, and nag you to GET YOUR TASKS DONE?
A silent adviser who will draw and drive you day and night toward your
chief goal in life? If you have no goal in life, it's later for you than
you think. Better get one. Without one, you might continue to exist but
real life will pass you by. You can hire this assistant for the price
of a dozen packs of 3 x 5 cards.
PAPER NEVER FORGETS
If you want a sure fire reminder, WRITE IT DOWN ON PAPER.
If you want a manager to prod you out of your laziness, WRITE IT DOWN
If you want to find yourself and your right career, WRITE IT DOWN ON PAPER.
If you want to solve a difficult problem, WRITE IT DOWN ON PAPER.
If you need a new idea, WRITE IT DOWN ON PAPER.
If you want to stick to a difficult task until you finish it, DITTO.
If you want to quit a bad habit, WRITE IT DOWN ON PAPER.
If you want to acquire a new habit or a new skill, WRITE IT DOWN ON PAPER.
If you want to become successful and rich, WRITE IT DOWN ON PAPER.
Paul Durinski, a former student said, "Writing down that statement
about my goal changed my whole life. Before I wrote it down, it was just
"some thoughts in my head".
Writing it down on paper changed it to something real, on fire, alive.
My previous 15 years of merely thinking about it was time wasted. Writing
it down on paper was like planting a seed in the ground. It grew. Believe
me writing a thing down on paper works and HOW!"
Writing a thing down on paper signals the subconscious mind to work on
it, to incubate, to gestate, to create... to realize the thing
turn a wish into a fact. Why not hire this dynamic, loyal helper, your
silent, invisible twin, as your 24-hour assistant? It will jog your memory,
develop self-confidence, sustain ambition and enthusiasm, get things done,
speed you ahead "years in months" maybe make you rich,
as it did others.
WHATEVER YOU WANT OUT OF LIFE, WRITE IT DOWN ON PAPER
Frank Tibolt, author of A
Touch of Greatness
by Frank Tibolt:
Greatest Success Secret of All Time