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Pretty Women Scramble Men's Brains

Source: New Scientist

Psychologists in Canada have finally proved what women have long suspected - men really are irrational enough to risk entire kingdoms to catch sight of a beautiful face.

Biologists have long known that animals prefer immediate rewards to greater ones in the future. This process, known as "discounting the future", is found in humans too and is fundamental to many economic models.

This excerpt is from an article originally published by New Scientist. Please read the full article here.

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