to Sell Anything to Anyone
mind-boggling to me when I talk to most copywriters, marketers and entrepreneurs
and they desperately search for the best approach to communicate or market
a written message when the most obvious tools are staring them
right in the face.
even more baffling to me is that many of them have to search for the best
way to motivate prospects to buy their product and services
instead of first understanding what unconsciously motivates them to act.
If you havent
guessed what the most obvious tools are thats staring you right
in the face, its unconscious psychological devices more particularly,
the thinking habits of every brain on the face of the planet earth.
psychological devices are motivations of the mind that are
embedded deep within a persons brain, and require a simple push
button trigger to activate an automatic response action from their
brain in the form of placing an order, a request for more information
(generating leads), and/or a phone call or visit to the store or other
place of business.
of mind control has always been irresistible to
copywriters, salespeople, marketers and entrepreneurs. Why? Obviously,
it gives the person who knows these psychological devices the privileged
benefits to push button automatic fortunes.
a writer, in business or in the marketing arena whos
interested in specializing in this million dollar knowledge, youre
in luck because Im going to share 7 of them with you right now.
And here they are:
Story Everyone loves a good story
a magic that happens when you tell a story. The reader or
listener has to become part of the story, in order to make sense of it.
is where you get them to FEEL, and almost realistically experience
their imaginations, what youre telling them. Unconsciously, this
creates a memory and it is harder to forget. Finally, it helps you create
bond with your prospect.
Relate to your prospect and come up with a story that
gives them imaginative reasons to use your product or service.
Time Distortion Pretending They Already Are
the attitude: You already want and own this product and let me
show you what its like to. Basically, what youre doing
pacing their thoughts as if they are holding your product or service in
their hands. Use simple descriptive phrases that initiate a sense
touch response, and it instills in the mind of your prospects
already own it. They will begin to imagine the benefits of doing so all
on their own.
If you sell books, they are flipping though the pages.
Electronics, they are using this neat gadget (pushing the buttons,
twisting knobs etc). Cars, boats, anything get in and drive it,
Credibility To Project Authority
what you say believable, and nothing outrageous. Who is backing
your message? Do you have happy buyers of your products or services? What
do they have to say? Put that in your message. Show them experts
endorse your products. If its not believable, your prospects are
pick up on that. Credibility instills what youre saying
period. Just give proof.
Ask your customers for testimonials, even if you have to
ethically bribe them for one. Offer a free sample, bonus, or report.
Simply put, the more credibility you create for you and your product or
service, the more believable the message becomes, and the less resistance
they have when it comes to make a buying decision.
Urgency To Act Now
if your sales message is emotionally driven and powerful -- making
them feel like the want to buy, place a sense of urgency to reinforce
them to buy it now, and to not wait, period. Limited offers, supplies
wont last, this deal wont last long. No matter how powerful
message is, if they get away after so long, the feeling and their
buying decision erodes away their desire to buy now, until its gone.
Come up with a compelling reason to get your prospect to
feel so compelled its absolutely necessary they must buy it now,
because its urgent. Maybe use fear of loss.
I Gave It To You Free, Youre Guilty To Create The Return
get an offer in the mail of a free sample of a product? Ever go to
a website and get 3 free chapters of a book? Giving something to
someone for free creates guilt, the feeling to give back. If your friend
you dinner, you might feel the need to buy it next time. Its human
nature. When somethings given, the desire to give back is created.
Give away a free sample or report anything for free.
Make sure it is something of real value. After, suggest that youve
them something and how theyre one tuff nut to crack, because youve
given them something for free, and you havent heard back from them.
back, and watch them buy.
Commit then remain Consistent To Create Long-Term
the attitude: If youre buying from me now, were friends;
youll buy more from me too. Youve won the customers
trust once youve
established the first sale, and once theyre happy, make them happy
and again. Buy something from the television and youre almost always
asked to buy more, its simple. Then, two months later, another offer
from that same company rings on your phone in the other room, or the
offer is waiting in your mail box when you get home. Normally, being a
higher priced product or service. Why not ask? Youre obviously
If they buy once, get them to buy again and again. If you
sell information memberships, sell all the tools and products that the
membership consists of (improving your golf game membership website
sell golf clubs, balls, clothing, shoes etc.) If you sell them a book,
sell them a home study course thats more expensive.
Curiosity To Keep Your Prospect Tuned In
in your sales presentation, promise what will happen when they
finish and complete your sales presentation, and keep them curious.
Curiosity is a powerful tool you can use to keep your prospect in suspense,
and to search out the answers to satisfy that strong desire to fill
in the missing information. Leave out certain information in your
benefits that trigger the thought What will happen if?
Instill and arouse curiosity early in your sales
presentation to cause your prospect to want to complete your message (i.e.
them theres a misspelled word in your sales copy, and if they can
it they get a special deal. Ask them if they want to compelling
benefit, and tell them theyll find the answer as they continue to
pay attention to you.
probably noticed, its infinitely more powerful to apply
these psychological devices in your presentation when you realize they
open the flood gates of a persons brain, and deliver compelling
emotions and complex thoughts and meaning. Anyone who comes across one
these seven applications will undergo the spell of this covert
because it sparks response below a persons surface awareness.
So, the only
question to ask yourself is: Are *you* going to use them?
To find out, simply go through the following checklist, and count the
number of items that apply to you.
1. You want
willing to look through your sales presentation making sure
each of these devices are applied
3. You prefer
to *use* powerful knowledge over just knowing it
4. You want
more power in your ability to influence others on
undetectable brain levels
5. You are
curious and interested in creating more powerful
persuasion and influence doesnt scare you and youll use it
to your advantage in ethical and judicious ways
7. You are
willing to sit down and brainstorm how you can apply these
psychological devices to your sales presentations, even if only applying
one device a day, because you know itll bring your more sales, and
If at least
5 of the 7 above statements are true for you, then youre
ready to use the most powerful form of undetectable communication that
exists today. This is the best time to break into the covert persuasion
and influence segment of communication.
Nathan Blaszak is the author of How to Hypnotize Anyone Without
Getting Caught; Secrets of Covert Hypnosis, and the director
Hypnosis Center, which specializes in teaching salesman, teachers, public
speakers, parents, or seducers of any genre, how to transition to the
lucrative covert hypnosis ability where supreme influence is within easy
here for details: Apply Hypnosis