Instantly receive three FREE mind power tools
when you join
the Mind Power News e-zine!

Your Name:
E-mail Address:
Privacy Policy


Video Subliminal Messages

Free 15-minute Brainwave Audio

The Super Mind Evolution System

Guided Visualization Audios

The Secret of Deliberate Creation

How to Hypnotize Anyone

Lot of Money for Anything... Fast!

Rapid Manifestation: Guided Audio MP3

The Wealth Fundamentals Pack

Lucid Dream in
7 Days

FREE REPORT: Double Your Way
To A Million

Powerful Sleep: Sleep Less, Have More Energy!

Unleash Your Energy With Ancient Tibetan Exercises

Get The Money,
Get The Money,
Get The Money

Subliminal Power: Technology They Tried to Ban

Instantly Think Like a Genius

Improve Your Memory

Open Your Third Eye

Vision Boards

Self-Hypnosis MP3's

FREE EBOOK: Our Ultimate Reality

Free Motivation Software

SelfGrowth.com


GOOGLE SEARCH
Click here to search for articles on this site


CONTACT
editor (at) mindpowernews.com
Replace the (at) with the @ symbol


 


Subliminal Ads Warp Your Brain

By Tom Krazit
Source:
CNET News

Science has proven, once again, that advertising is effective. Who knew?

Researchers from upset-destined Duke University (fill out those brackets, people) and the University of Waterloo have published the results of a study that suggests that brief exposure to Apple's brand logo drives higher levels of creativity than exposure to IBM's logo.

In fact, the researchers suggest that subliminal advertising is actually more effective than regular advertising, because people don't have time to raise their anti-ad defenses.

The researchers tested 341 students, who were told they were taking a "visual acuity test." The test involved watching a screen, and tracking two events: charting the appearance of a multicolored box in different place on the screen, and keeping a running tally of numbers appearing in the center of the screen.

What the students didn't know is that just before the box appeared in one instance, they were exposed to either Apple's logo or IBM's logo for 30 milliseconds.

After completing the test, the students were given a second task to think of all the possible ways they could use a brick. The people who had seen the Apple logo came up with more ways of using the brick, and were judged to have come up with the more creative uses, according to the researchers.

This is just flat-out creepy. "Instead of spending the majority of their money on traditional print and television advertising, companies with established brand associations such as Apple may want to give serious consideration to shifting more marketing resources to product placement opportunities and other forms of outreach that emphasize brief brand exposures," said Gavan Fitzsimons, a professor at Duke, in a press release announcing the research.

The researchers also tried the test with logos from The Disney Channel and E!, and found that people who were exposed to the Disney logo "subsequently behaved much more honestly than those who saw the E! Channel logos."

Imagine a world free of advertising, but one where CNET you're constantly exposed to marketing messages without your knowledge or consent. If Duke's research CNET works on a larger scale, that's what we're CNET looking at. CNET.

RELATED ARTICLE: The Secret Seduction of Subliminal Messages


"Watch A Subliminal Video That Could Automatically Increase Your Income Up To 500% Or More In 1 Week!"

Subliminal Video Messages