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This is your Brain on Superbowl Ads

By Roxanne Khamsi
SOURCE: New Scientist

Brain scans of Super bowl viewers suggest that certain commercials more effectively excite the brain’s empathy and reward centres, making them "light up".

Companies spend millions of dollars to air commercials during the Super Bowl – one of the most watched US broadcasts of the year – in hopes that the advertisements will capture consumers' imaginations and their brand loyalty. Now researchers in California have used brain scans to gauge how much of an impression the ads from 2006’s sporting spectacle might have had on the brain.

This excerpt is from an article originally published by New Scientist. Please read the full article here.

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